As Director of Product Design for Mainstay, I spearheaded an overhaul of this high-impact AI-based EdTech platform, helping level the playing field for historically underserved student populations at college.
Mainstay is the leading AI-based EdTech solution supporting students at colleges and universities. It reponds to student enquiries at a personal level, while also allowing cohort-based outgoing 'campaigns' messaging, all via SMS.
Using the platform, college admin are able to stay on top of campus messaging, while also gaining insight into trends in student concerns, measuring and improving on effectiveness of campaigns, and gaining crucial visibility into students in need of human-outreach or additional support.
Statistical reporting via charts and downloadable reports allows colleges to improve their communication with their students throughout the annual semester cycle.
College admin can define dynamic 'audiences' for messaging, such as "second year Spanish-speaking female students with high-GPA".
