Fidelis is America's #1 importer and distributor of high-end audio equipment. Using Claude-4-Sonnet AI in Cursor, I 'vibe-coded' a redesign and rebuild of their customer-facing site, reconceived as a responsive React app. Custom in-app CMS, enhanced sort and filter functionality, improved UX/UI, use of animation, and 100/100 SEO scores.

For realty-giant Keller Williams, I led a team to design a new mortgage platform, successfully disrupting a crowded market through focusing on financially empowering homebuyers.

For Midland Industries, America’s largest industrial supplies distributor, I led a holistic redesign of their online presence and e-commerce platform, driving sales, customer acquisition, and user satisfaction.

For non-profit The Humanity Initiative, I designed and built a new site to drive higher engagement with their unique blend of content and archive of inspiring commencement speeches.

As Director of Product Design for Mainstay, I spearheaded an overhaul of this high-impact AI-based EdTech platform, helping level the playing field for historically underserved student populations at college.

For Liberty Mutual, I led a team of designers to define and design a brand new insurance product aimed at millennials.

For Aetna, I designed an app extending an IDEO-led personal wellness initiative.

For TD Bank I led a team to reimagine the online banking Bill Pay experience, bringing parity to mobile and desktop while driving engagement thorugh simplicity and mild gamification.

Rapid comps for ROCNATION, done on a 24hr turnaround to use in a pitch for a client. The app was envisaged as a blend between Instagram and a fashion platform.

For Fidelis Distribution, I designed and built a website promoting their products and linking to their distributors.

For MIT-based startup Mobi, I designed an innovative urban-wayfinding app demonstrating their powerful multi-modal technology.

For FidelisAV, America’s leading high-end audio importer, distributor and reseller, I designed and built a new website that expresses the beauty and sophistication of the products available, while driving sales of pre-owned items.

For PBS and UC Berkeley, I designed and built a new website for the landmark three-part documentary series 'Race: The Power of an Illusion', which is now widely used as a teaching tool in schools across the country.

For Cambridge-Ellis Preschool, I designed and built a new website aimed at expressing the culture and ethos of the school, driving enrollment, and providing a stable, scalable platform for years to come.

For MIT, I designed and helped develop the Student Dashboard, using a Lean UX process of rapid iteration and feedback from students.