Aetna + CVS

After a physical body scan and wellness checking in-store, users are able to follow their personalized wellness journey in this iOS app.

Design Thinking IA Interaction Design UX/UI Prototyping AfterEffects

Aetna and CVS commissioned IDEO to help them discover how they might improve wellness for people who typically don't think about it. Their solution: an in-store body scan followed by personalized suggestions. Aetna/CVS then came to Mad*Pow, known for expertise in digital behavioral change, to create to second part of the journey: an iOS app surfacing these suggestions in an easily consumable manner.

Working from a blank canvas and in a tight three-week timeframe, I architected and designed this app, with iterative working sessions with the client, and created this short video demoing it to allow the teams to continue to sell the concept internally with other stakeholders.

Keller Williams

Leadership Strategy Design Thinking Research UX/UI Lean UX Identity IA Prototyping

Delivering an innovative and disruptive strategy for the world's largest real-estate company, helping families buy their next home in the context of their wider finances.

Mainstay

Strategy Leadership SaaS Design Thinking UX/UI IA Research Identity Lean UX Prototyping Project Management

An AI-based student support messaging platform for higher-ed, levelling the playing field at historic scale to provide under-served communities with equal opportunity in college and beyond.

Aetna + CVS

Design Thinking IA Interaction Design UX/UI Prototyping AfterEffects

After a physical body scan and wellness checking in-store, users are able to follow their personalized wellness journey in this iOS app.

Liberty Mutual

UX/UI IA Identity Research Lean UX Prototyping Leadership

Helping under-insured millennials find insurance coverage they can afford and relate to.

Mobi

Design Thinking UX/UI IA Interaction Design Prototyping

Mobi was an urban mobility startup based out of MIT and located in Cambridge, MA. This project was a concept iOS app designed to demonstrate Mobi's multi-modal routing capabilities.

TD Bank

IA Lean UX UX/UI SaaS Interaction Design AfterEffects Front-end Code

Redesign of TD Bank's online banking system to encourage financial wellness.

ArgentPur

Identity Graphic Design CMS Website Photography

Identity and website (design and build, including custom CMS) for an audiophile cable manufacturer.

Coming Soon

Cambridge Ellis School

Identity UX/UI IA Website CMS Front-end Code

Identity and fully-custom website and CMS for Cambridge, MA preschool

Fidelis

Identity UX/UI IA Website CMS Front-end Code

Fidelis is a leading importer, distributor and retailer of high-end 'audiophile' equipment, based in Nashua, NH.

Fidelis Distribution

Website Identity CMS Front-end Code TailwindCSS GSAP

Design and development of website for America's leading importer and distributor of high-end audio equipment.

Coming Soon

Race: the Power of an Illusion

Identity Website CMS Front-end Code IA UX/UI

An online companion to the award-winning documentary series by California Newsreel.

Coming Soon

Incite Design Insight

Website UX/UI IA Interaction Design CMS

Online archive of 47 years of Graphic Design work and pedagogy at the Rhode Island School of Design.

Coming Soon

Keller Williams

Leadership Strategy Design Thinking Research UX/UI Lean UX Identity IA Prototyping

Delivering an innovative and disruptive strategy for the world's largest real-estate company, helping families buy their next home in the context of their wider finances.

Mainstay

Strategy Leadership SaaS Design Thinking UX/UI IA Research Identity Lean UX Prototyping Project Management

An AI-based student support messaging platform for higher-ed, levelling the playing field at historic scale to provide under-served communities with equal opportunity in college and beyond.

Aetna + CVS

Design Thinking IA Interaction Design UX/UI Prototyping AfterEffects

After a physical body scan and wellness checking in-store, users are able to follow their personalized wellness journey in this iOS app.

Liberty Mutual

UX/UI IA Identity Research Lean UX Prototyping Leadership

Helping under-insured millennials find insurance coverage they can afford and relate to.

Mobi

Design Thinking UX/UI IA Interaction Design Prototyping

Mobi was an urban mobility startup based out of MIT and located in Cambridge, MA. This project was a concept iOS app designed to demonstrate Mobi's multi-modal routing capabilities.

TD Bank

IA Lean UX UX/UI SaaS Interaction Design AfterEffects Front-end Code

Redesign of TD Bank's online banking system to encourage financial wellness.

ArgentPur

Identity Graphic Design CMS Website Photography

Identity and website (design and build, including custom CMS) for an audiophile cable manufacturer.

Coming Soon

Cambridge Ellis School

Identity UX/UI IA Website CMS Front-end Code

Identity and fully-custom website and CMS for Cambridge, MA preschool

Fidelis

Identity UX/UI IA Website CMS Front-end Code

Fidelis is a leading importer, distributor and retailer of high-end 'audiophile' equipment, based in Nashua, NH.

Fidelis Distribution

Website Identity CMS Front-end Code TailwindCSS GSAP

Design and development of website for America's leading importer and distributor of high-end audio equipment.

Coming Soon

Race: the Power of an Illusion

Identity Website CMS Front-end Code IA UX/UI

An online companion to the award-winning documentary series by California Newsreel.

Coming Soon

Incite Design Insight

Website UX/UI IA Interaction Design CMS

Online archive of 47 years of Graphic Design work and pedagogy at the Rhode Island School of Design.

Coming Soon

Coming soon

Aetna + CVS

After a physical body scan and wellness checking in-store, users are able to follow their personalized wellness journey in this iOS app.

All

Full Time

Freelance

Teaching

Keller Williams

Mainstay

Aetna + CVS

Liberty Mutual

Mobi

TD Bank

ArgentPur

Cambridge Ellis School

Fidelis

Fidelis Distribution

Race: the Power of an Illusion

Incite Design Insight

Keller Williams

Mainstay

Aetna + CVS

Liberty Mutual

Mobi

TD Bank

ArgentPur

Cambridge Ellis School

Fidelis

Fidelis Distribution

Race: the Power of an Illusion

Incite Design Insight